
A deal between
Yahoo and
MTV will see the
Viacom-owned music channel distributing an online music performance series in high definition from Yahoo Inc., according to the online edition of the
New York Post. This type of deal is rare because it brings content created specifically for Internet consumption to regular TV broadcasts (and from an entity as big and well known as MTV).
"Nissan Live Sets" comprises seven to eight from a featured artist, performed live in front of about three hundred fans. The performances are recorded in high definition, making them suitable also for mainstream television. The deal with MTV will commence on September 17th with the second season of the series.
Source:
Yahoo (Reuters)
